Hello, I’m Samantha — the founder of Samantha Willett & Associates, your trusted partner in hospitality business solutions, management, and development.

With over 25 years of hands-on experience in the hospitality industry, I’ve done it all — from leading multi-million-pound hotel developments to owning and operating my own fine dining restaurant. My passion lies in exceptional service, presentation, luxury experiences, and uncompromising quality.

I’ve worked across every department of hotels and restaurants, including the kitchen, where cooking remains one of my greatest loves. My approach is grounded in a deep respect for the customer experience — customer service is, and always will be, my number one priority.

Whether you need emergency operational support, short-term cover, monthly management, or long-term development planning, I offer flexible solutions tailored to your business. I’m also highly experienced in training and mentoring teams, with a particular focus on events, weddings, and high-pressure service environments.

My standards are high — and I’m proud of that. I believe in leading by example, staying calm under pressure, and always striving for excellence. That resilience even helped me survive the Malaysian jungle on national television — proof that I can handle any challenge thrown my way!

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“I’ve worked in every corner of hospitality — from owning a fine dining restaurant to starring in TV survival shows. I know what pressure looks like, and I thrive under it.”​​​